Rui Teles

Sales leader with 8+ years in B2B SaaS spanning sales leadership, business development, CRM consulting, and AI-augmented sales operations.

Before founding BYST, I built and led sales teams at Brevo and Amadeus — both from scratch, with no existing playbooks. At Brevo, I scaled a Mid-Market team from 0 to 7 AEs delivering €3.3M ARR in 12 months. At Amadeus, I grew a business unit from 1 pilot to 12 paying customers and €1.75M ARR in under 2 years.

I've done every role in the sales org: AE, BDM, Sales Lead, CRM consultant, and AI champion. That range means I design systems that work for the people actually using them — not just dashboards that look good in board decks.

Why AI Sales Systems?

At Brevo, I built 3 AI use cases with Dust AI: a pre-call discovery prep agent, a deal intelligence agent, and product knowledge/battlecard agents. The results — higher rep productivity, better win rates, faster ramp, reduced performance gaps — convinced me that AI-powered sales systems aren't optional for scaling teams. They're the foundation.

What I Bring to BYST

• Technical background (MSc Electronics Engineering) combined with sales leadership — comfortable building systems and managing teams
• Created the 4Ps onboarding framework (Pipe, Process, Product, Prospect) adopted by 35+ AEs
• Increased new joiner win rate to 30% through systemised onboarding
• MBA from EDHEC Business School

Education

• Global MBA — EDHEC Business School, Nice, France
• MSc Electronics Engineering — Universidade do Minho, Braga, Portugal